Swords & Steins Identity Package
Where Blades meet Brews.
This project was all about formulating a concept for a restaurant from the ground up. From conception to realization, this project was made for me to not only expand upon my formulation of ideas, but concentrate on expanding a brand identity across multiple pieces.
I wanted the brand of my restaurant to be cohesive through and through, and that all starts with the colors and fonts. For this restaurant, I wanted it to take on a more rustic, tavern feel. I drew a lot of inspiration from traditional irish pubs, especially when it came to typefaces and logo design.
One of the first pieces of collateral I worked on after establishing a logo was the business cards. I wanted to keep the cards playful, but not so much so that it took away from the information that it was supposed to convey. Starting on such a small scale allowed me to see how a logo can be affected in a variety of different media, as well as play around with patterns & embellishments that strengthened the identity even more.
Over the course of this project, I would say that the biggest obstacle was making sure the branding was cohesive over multiple pieces of collateral. I wanted to get my main components completed first (i.e. menu, letterhead, business card, e.t.c), before working on anything else, as I believe these pieces really set the standard for everything else.
Overall, this was one of my favorite projects of mine. This project feels the most authentic to my design style, while also incorporating my own personal interests into something physical. It is so amazing to see something of mine conceptualized in its entirety, and that combines both my own interests and my design style into a fully fleshed out concept.
Gallery
The final part of this project involved the creation of a style guide, which compiled all of the aspects and design elements created so far. While it took a large amount of focus on detail, this part was, in my opinion, the most fascinating. It showed how much work truly goes into something like this, and allowed me to better keep track of my assets and design elements.